The Advertising Practitioner Council of Nigeria (APCON) will penalize Sterling Bank Plc for the inappropriate Sterling Bank Agege Bread advert it published in its Easter message that compared Jesus Christ’s resurrection to the rising of Agege bread.
Dr. Olalekan Fadolapo, the Chief Executive Officer of APCON, said this in a recent press release.
Describing the Sterling Bank Agege Bread advert as provocative Easter celebration advertisement, the advertising regulatory agency said it will ensure that the bank is sanctioned for such an offensive advertisement.
APCON statement on the Sterling Bank Agege Bread advert
The statement read, “The Advertising Practitioner Council of Nigeria (APCON) has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc which compared to the resurrection of Christ with Agege Bread.
“The distasteful advertisement was neither submitted nor approved for exposure by the advertising standard panel (ASP), the statutory Panel charge with the responsibility of ensuring that advertisement conforms with the prevailing laws of the federation as well as the code of ethics of advertising in Nigeria.
“APCON will take necessary actions to ensure that sterling bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any guise.”